The biggest hurdle faced in bulk email marketing is deliverability ratio. Deliverability ratio is the number of emails that make to the inbox of users’, to the total number of emails you actually send. It is affected when most of your emails are classified as Spam and sent to the spam folder by automated algorithms put into place by mailbox providers like Hotmail, Yahoo! Mail and Gmail to filter spam content. When an email lands in Spam, it is not considered as delivered because it never actually reaches to the intended user. Here are a few practices to avoid if you don’t want your emails to be considered Spam:
Messing with the CAN-SPAM Act
The CAN-SPAM Act of 2003 became law on January 1, 2004. The FTC has...