Most marketers feel hesitation while sending out the bulk emails. Is everything in the email up to the mark? Do all the links work? It’s enough to make the most experienced marketers break a sweat due to fear and agitation problem.
Everyone gets emails, far too many emails. This gets frustrating at times. But the most annoying thing about this bombardment is this that how poorly these emails are managed in mass email marketing and how much irrelevant they are. In bulk email marketing, an email gets few seconds of attention, whenever it lands in any inbox.
So you have been down the road and already have taken the first step toward by building your contact list, and now you need to send something to your subscribers. But what should that something be? And how that something needs to be delivered?
No one expects to hear that e-mail is dead. In many ways, e-mail is dead for a lot of small reasons that people might not consider in start but those mistakes leave a long lasting effect. If your e-mail list is not growing, your unsubscribe rates are more than your open rates, you may want to rethink how to use e-mail more effectively to reach your target audience.
Bulk emails go into the spam, or get blocked. Why? Well, if you have low open rates, your emails get flagged by spam filters, or at times situation gets worse and results in permanent blocking. Either way, it not only wastes time and money, but is also useless.
As we send millions of mails every day, so we have been observing email deliverability trends based on data we receive from these bulk email marketing campaigns. We analyzed thousands of email campaigns, found interesting insight about email deliverability.
Here are some of the thoughts: