{"id":165,"date":"2018-10-10T12:05:00","date_gmt":"2018-10-10T07:05:00","guid":{"rendered":"https:\/\/www.bulkresponse.com\/blog2\/?p=165"},"modified":"2025-06-23T01:40:08","modified_gmt":"2025-06-22T20:40:08","slug":"what-is-an-email-blast-and-how-to-do-it-right-way","status":"publish","type":"post","link":"https:\/\/www.bulkresponse.com\/blog\/bulk-email-marketing\/what-is-an-email-blast-and-how-to-do-it-right-way\/","title":{"rendered":"WHAT IS AN EMAIL BLAST, AND HOW TO DO IT RIGHT WAY"},"content":{"rendered":"\n<p>\u201cBlast\u201d is a word that makes us cringe whenever it is heard. You might be hearing or reading it every single day in the email compliance and deliverability field. However, there are two words that should never be uttered around, and those words are \u201c<a href=\"http:\/\/bulkresponse.com\/\">email blast service<\/a>.\u201d Whenever the word \u201cblast\u201d is used in reference to emails, it creates images of unwanted bulk emails that are being sent invasively, jamming thousands of inboxes at a time.<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>If you want to create a significant relationship with your customers, it\u2019s very obvious that clogging their inboxes is not the way to go. So instead of using the term \u201cemail blast,\u201d let\u2019s think of its replacement.<\/p>\n","protected":false},"author":2,"featured_media":170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulk-email-marketing"],"_links":{"self":[{"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/posts\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":6,"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"predecessor-version":[{"id":994,"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/posts\/165\/revisions\/994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/media\/170"}],"wp:attachment":[{"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bulkresponse.com\/blog\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}