Although email marketing has been around for quite some time, yet it has surrendered its popularity in recent years in favor of social media marketing. The latter is definitely a new thing and offers much more to the campaigners to market their products. However, email marketing is still one of the most effective forms of marketing, if used properly and effectively. As a matter of fact, the internet marking experts prefer the old fashioned methods of marketing rather than the new ones.
6 Things you must Know About email Marketing:
Following are points you must consider to make your email marketing campaign a real success.
Email Marketing is an Underrated yet effective Marketing Method:
As discussed above, email marketing is one of the most effective methods of marketing but unfortunately, it is also one of the most underrated technique. Email will always be there when a recipient is ready to consume it, whereas your intended recipients might never check social media at all and therefore, email marketing is more likely to produce results for you.
Never Buy Scraped Email Addresses:
It is a common mistake committed by many email marketers. The truth is, an email would give you desired results if the recipient has opted to receive it. Instead of looking for shortcuts and buying a random list containing email addresses, it is better to develop relations with the people willing to receive your message and then communicate with them. Furthermore, sending emails to this list will be considered spamming and can considerably damage the reputation of your IP address and you might not be able to send any email in future.
Scraped Email Lists Change by 25% Each Year:
Segment your List:
You also need to segment your targeted people according to their main area of interest. To make it happen, it is advised to communicate with your recipients as much as possible giving them the maximum attention. Finally, you should also let your audience decide what sort of email they like to receive and what should be the nature of those emails.
Immediately Plan for Mobile:
Recent research shows, desktop internet usage will lose the popularity race to mobile internet usage by 2014. Therefore, it is imperative for you to design your marketing campaign for mobile phones at the earliest. So, if you do not have the mobile version of your website, get it as soon as possible to stay ahead of this race.
Many people may forget that they have subscribed to your email list. Therefore, it is important to send them an email at least once a month to give them a reason to turn to you. Similarly, when someone opts in, immediately send him an automated email. Ensure it does not go to his spam folder, so he could receive emails from you right from the start.