Cold email outreach is an inexpensive marketing strategy where you send an email to a potential customer who doesn’t know you or your business. It’s also referred to as “inbound,” “infusion,” and “prospecting.” The idea behind cold email outreach is to get potential customers’ attention by establishing yourself as a valuable resource. If a potential customer is interested in your product or service, they’ll reply back to you. If they’re not interested, they’ll ignore you. One of the best ways to overcome the fear of reaching out is to think like an entrepreneur. Remember that cold email outreach is not spam — it’s good old fashioned marketing (or, in this case, self-marketing).