Most marketers feel hesitation while sending out the bulk emails. Is everything in the email up to the mark? Do all the links work? It’s enough to make the most experienced marketers break a sweat due to fear and agitation problem.
However, If you are looking for Bulk Email Service, hang on to know some amazing factors that no email sender company ever wants you to know. Haste makes waste, you know that right? If you don’t understand it prior to signing up for any Bulk Email Sender Service, you’ll not only lose money but also the time.. So, Stay focused.
First thing first, before choosing any Bulk Email Sender, make sure your marketing material is ready.. Don’t go unprepared.. Get to know the right tools before signing up. Here are 5 things to know about the Bulk Email Sender company so you can reach your goals and benefit from email marketing.
Always Check Reputation Of The Company
A strong sending reputation is always a priority when it comes to bulk emailing. While entering into the market of bulk email senders, you ll get to know that you cannot trust just randomly on anyone. You need to be very conscious about your choice. By checking the history, you ll get to know which ones are new, or are not in the game for long and which ones are fraud and are not trustable. However, once you have made the choice, keep an eye on your opens and clicks, etc. and reputation metrics such as spam complaints, spam traps, unknown users, etc.
You’ll get a good picture of how your emails are being received by the subscribers. If results are good, stick to that, or else switch as soon as possible.
But if you’re looking for another measure of your reputation, you can take advantage of a handful of resources that will let you know where you stand. There are sites that can help you in checking your sending reputation and keep you on track for instance; SenderScore.org and senderbase.org.
Do They Provide You Clean Domain?
Everyone wants emails to get to the ideal prospects’ inbox. To make sure that they will, you need to take care of your deliverability. Among many factors that affect the deliverability, the reputation of your domain and your email server IP plays an important role. At times the providers cheat and hand you over already blacklisted domains, that is very much toxic for your bulk emailing. However, you can avoid this by keeping the check and balance of your domain’s reputation.
Ok, let’s start with the basics. The reputation of your domain depends on many factors. For instance, it’s important how old is the domain. A new domain is by default considered as suspicious. After all, reputation is something you can only earn over time. So it’s good to warm up all the emails on such a fresh domain by sending just a few emails per day. Another important factor that affects the reputation of a domain is how it’s been classified on google.
Make Sure IP Address Is Not Blacklisted
Email inbox providers like Gmail use your IP reputation, also known as IP score, sender score, or email sender reputation, to determine whether your emails should get delivered to the inbox or not. If you want to make sure your emails don’t get sent to your contacts’ SPAM folders, the first step is avoiding common mistakes that damage the reputation of your sending IP address. You can check the IP reputation on senderscore.org and senderbase.org. These are the most reliable sources.
Can They Handle Large Volume Of Emails?
For large volume senders, it is vital to know that the more emails you send, the more challenging it becomes to ensure maximum inbox delivery. In order to efficiently manage your reputation, you need to be very confident while Some providers talk big only. They don’t have any capacity for high volume emails. Most of the time their server remains crashed, or it keeps repeating the crashing loop every second day. Database server and SMTP server crash too due to excessive load.
Customer Support
Is there anything more exasperating than telling someone what you want or what your problem is and then discovering that that person hasn’t been paying attention and needs to have it explained again? Good customer service is the lifeblood to judge any bulk email service provider. Stellar customer support. Most of the companies provide Good customer support in start but get low after sometime. Try to work with the provider that stays consistent. Choose a company that gives you multiple channels of support.
