Email Marketing Tips

MOST COMMON MISTAKES IN E-MAIL MARKETING

No one expects to hear that e-mail is dead. In many ways, e-mail is dead for a lot of small reasons that people might not consider in start but those mistakes leave a long lasting effect. If your e-mail list is not growing, your unsubscribe rates are more than your open rates, you may want to rethink how to use e-mail more effectively to reach your target audience.

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Bulk Email Marketing

HOW TO GET CONSISTENT INBOX DELIVERY ACROSS ALL ISPS, EVEN IF YOU ARE SENDING HIGH VOLUME BULK EMAILS

Bulk emails go into the spam, or get blocked. Why? Well, if you have low open rates, your emails get flagged by spam filters, or at times situation gets worse and results in permanent blocking.  Either way, it not only wastes time and money, but is also useless.
As we send millions of mails every day, so we have been observing email deliverability trends based on data we receive from these bulk email marketing campaigns. We analyzed thousands of email campaigns, found interesting insight about email deliverability.
Here are some of the thoughts:

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Bulk Email Marketing

WHAT IS AN EMAIL BLAST, AND HOW TO DO IT RIGHT WAY

“Blast” is a word that makes us cringe whenever it is heard. You might be hearing or reading it every single day in the email compliance and deliverability field. However, there are two words that should never be uttered around, and those words are “email blast service.” Whenever the word “blast” is used in reference to emails, it creates images of unwanted bulk emails that are being sent invasively, jamming thousands of inboxes at a time.

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Email Marketing Tips

Benefits of Email Marketing

Every business is different and every audience responds to different channels in different ways. However, marketing of your business defines the graph of audience response. Email marketing is a highly valuable tool for all types of marketing. Regardless of all the publicity about the importance of social media marketing, most professionals prefer email marketing to drive the customer engagement to its max. Email marketing is a proven success. Here are the reasons why you need to use an email marketing service.

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Bulk Email Marketing

How to Manage Email Bounces for Better Performance

Bounce rate is one of the most essential matrix to know whether your mass email marketing is being successful or not. They have an inverse relation with one other, Lower the bounce rate, higher the success rate in bulk email marketing.

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