Everyone gets emails, far too many emails. This gets frustrating at times. But the most annoying thing about this bombardment is this that how poorly these emails are managed in mass email marketing and how much irrelevant they are.
So you have been down the road and already have taken the first step toward by building your contact list, and now you need to send something to your subscribers. But what should that something be? And how that something needs to be delivered?
No one expects to hear that e-mail is dead. In many ways, e-mail is dead for a lot of small reasons that people might not consider in start but those mistakes leave a long lasting effect
Bulk emails go into the spam, or get blocked. Why? Well, if you have low open rates, your emails get flagged by spam filters, or at times situation gets worse and results in permanent blocking.
Bounce rate is one of the most essential matrix to know whether your mass email marketing is being successful or not. They have an inverse relation with one other, Lower the bounce rate, higher the success rate in bulk email marketing.
