Bulk emails go into the spam, or get blocked. Why? Well, if you have low open rates, your emails get flagged by spam filters, or at times situation gets worse and results in permanent blocking. Either way, it not only wastes time and money, but is also useless.
As we send millions of mails every day, so we have been observing email deliverability trends based on data we receive from these bulk email marketing campaigns. We analyzed thousands of email campaigns, found interesting insight about email deliverability.
Here are some of the thoughts:
