“Blast” is a word that makes us cringe whenever it is heard. You might be hearing or reading it every single day in the email compliance and deliverability field. However, there are two words that should never be uttered around, and those words are “email blast service.” Whenever the word “blast” is used in reference to emails, it creates images of unwanted bulk emails that are being sent invasively, jamming thousands of inboxes at a time.
Businesses usually need to communicate to their existing and potential customers most frequently. This keeps them closer to their audiences. As email is among the most preferred communication channels, described below are 7 tips to plan a successful email blast.
Tip 1: Identify your Recipients