Latest trends show that an increasing number of users are shifting their focus on email marketing, as it is one of the most efficient and least expensive ways to communicate your message. However, many of the newbie internet marketers find it hard to identify the best email marketing services, compatible with their business requirements. This article spotlights the concerned issues, while finding an appropriate email marketing plan.
Analyze the Features.
With the internet becoming one of the most used medias, online marketing business has become the new and more efficient form of reaching out potential customers. Whether you are selling a product or offering your services, you now have a cheaper form of marketing strategy, email marketing, which is blooming with every passing day. However, with so many brands out there struggling to establish their names, this strategy has been misinterpreted, and even misused. Here are some email marketing techniques for you, which if followed can help you successfully promote online business.
Spam filters are one of the major hurdles to successful marketing strategies because they sort out relevant and irrelevant emails for user’s convenience. They were introduced when people began misusing email marketing techniques, exposing users to hordes of irrelevant messages. Email service providers then had to take action and spam filters were introduced. As a result, genuine marketing experts introduced the concept of ‘permission’ so as to retain their customer’s loyalty.
To seek user’s permission, you usually have to offer something useful – such as a discount coupon or an informational newsletter – and in return for these services, ask for his/her permission to receive messages from you. This is your best route to avoid spamming of your own messages.
Offering customers a way to opt-out of your emails is as important as seeking their permission to receive your messages. You need to offer your customers an option that they can discontinue receiving messages from you, whenever they wish to. It may seem a bit odd, but providing readers a way out of receiving messages actually increases loyalty and trust in your email marketing. Especially, if you are starting an online business and your brand isn’t a recognized name yet, providing a link at the bottom of your emails as an opt-out function will prevent you from being reported as spam. These measures only make your marketing strategy more authentic and increases customer satisfaction.
Properly creating the email content is the next important step that you need to carry out carefully to make your online marketing business a success. There are tons of templates available not just on the web but in many of the applications you would have already installed on your PC. These templates make you free of learning the correct format of a newsletter and are usually pre-designed to include pictures with your text. However, you need to pay attention to a few details;
· Your email subject line should be chosen carefully because recipients decide to read or delete your message depending on these words. The more captivating it is, the lower are your chances of being ignored.
· Follow the inverted-pyramid style by including the most important things first and saving the least significant ones for the end.
· Always keep your message precise and to-the-point and lay it out in neat, paragraphed fashion. Internet users always skim through content.
· Lastly, a signature must always be included at the end of your email. This should give an account of your personal and company details.
Well researched and organized email lists are the key to promote online business, thus these should be drafted with utmost precaution. Even if you have lain out attractive content and followed all other procedures closely, if your email list isn’t well defined your strategy will go to waste. Though there are several online companies that sell email lists of potential customers, the best ones are those that are custom-made.
Once you have a solid email list, keep on trimming it to get rid of unwanted addresses. For instance, there will be several mailing addresses that never respond to your messages, it is best to discard all such email ids. The more thoroughly you trim, the more refined list you will attain. Additionally, longer lists should always be broken down into smaller segments to target specific audiences and to produce more personalized messages.
Though there’s a long list of do’s and don’ts in this regard, following these 4 tips alone will enable you to promote online business using direct email marketing. Hope you are familiar by now, how to promote online business.
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Businesses usually need to communicate to their existing and potential customers most frequently. This keeps them closer to their audiences. As email is among the most preferred communication channels, described below are 7 tips to plan a successful email blast.
Tip 1: Identify your Recipients
It is always believed that a dedicated SMTP relay server should be the first choice of businesses that intend to send unlimited messages to their customers. Below are the 5 reasons why dedicated SMTP relay servers are recommended for large enterprises having huge email needs.
More Emails per Month
Most of the SMTP relay services offer shared servers for organizations with medium-sized emailing needs. The figures are usually limited to 150,000 emails per month. However, the large enterprises with high email needs are always recommended to use a dedicated SMTP server to send their emails. Using this server, organizations can send more than 200,000 messages per month, and it is usually coupled with a dedicated IP address. This would avoid your own IP from being blacklisted or tagged as SPAM.
Low Encumbrance on the Server
As a point of fact, using an SMTP server, whether shared or dedicated, ensures the deliverability of your emails. Though the sender is notified with a delivery failure message in case of undelivered emails, the SMTP server automatically resends the same message until the transmission is successful. As a shared SMTP server is employed by several users, it might be engaged in sending millions of messages at the same time. This can affect the efficiency and promised delivery time of the server, which is not tolerated by high profile enterprises. On the other hand, a dedicated SMTP relay server is your property; they are more efficient in carrying on-time delivery to whatever number of email addresses you want.
High Security with Dedicated IPs
As stated above, dedicated SMTP servers are usually coupled with dedicated IPs. An IP address is the identity of a computer connected to an open network. This identity is unique and cannot be allocated to another PC. So in an unfortunate situation when your emails are tagged as SPAM, your main IP is secured from being blacklisted. You can continue to send your emails from a new IP address.
In a shared SMTP server, your email listings and other data are more vulnerable to external threats. You never know how many users are using your server. Other users can intentionally or unintentionally invite malicious threats, making your email listings and other data more vulnerable. It is therefore highly recommended to use dedicated SMTP relay servers to secure your email operations.
Service Level Agreement
The Service Level Agreement (SLA) for a dedicated server is far better than that of a shared server. Though choosing a dedicated server is an expensive decision, it provides premium service and best possible experience to your potential customers. Although shared servers guarantee 99.99% uptime, we cannot overlook the risk of failures and downtimes resulted due to other users on those servers. On the other hand, a dedicated server assures 100% network uptime and 100% power and HVAC uptime. Moreover, the hardware replacement time window is also very short in dedicated servers.
Additionally, the actions of other users cannot affect the performance, availability and reputation of your server, as you are the only one using it.
Online businesses usually want to review the specific email messages sent to their customers from an SMTP relay server. In a shared server, tracking a message sometimes becomes so hard, as the server contains messages of all its users . On the other hand, a dedicated server contains messages only sent by you, which are easy to identify.
Whether you are using your own dedicated server or that of a third party, you are always advised to employ the SMTP relay services to deliver your emails. Outsourcing this job would not only reduce your administration cost, but also provide you with help in technical issues. If you find trouble, just make a call to your service provider and let them handle the situation.
No one would deny the usefulness of a dedicated SMTP relay server for large enterprises with high level of email communication. Despite being expensive, it is the first choice of most businesses around the world.
In order to get the most out of your email marketing campaigns, it is imperative that you regularly monitor your email deliverability rate and constantly strive to improve it. The volume of emails that most customers receives on a daily basis can make it difficult for you to ensure that your message reaches to your targeted audience amidst all the clutter. Here are 5 valuable tips to significantly improve email deliverability to your customers and get the desired response:
