Email marketing has been around for quite a while now, and new concepts are always emerging to make it more effective. Email subject line is one such concept that has gained the focus of marketing experts because it is believed to have a lot of potential.
If you want to successfully market your idea, product or a service you need to decide on a catchy subject line, as it is based on these few words that the recipients decide whether or not they should be reading your email. Since millions of such emails are sent out across the globe each day, those who fail to realize the importance of subject lines have their emails landed in trash. The best email subject lines are always precise, descriptive and offer the recipient a reason to further explore your message.
Here, we look at some of the most important tips pertaining to effective subject lines that you need to keep in mind before you hit the send button.
By personalization I don’t mean including username in the subject line, but instead establish a relationship with the receiver. Use the pronoun “you” to establish an instant personal bond with your recipients. Including usernames has become such a common practice that most users take them as spam.
For instance, I received a recent email with the following subject line:
“John Smith – We are ready to launch in a few hours. Will you join us?”
This is a very good example, as it’s personal, inviting, and above all, simple. Mr. Smith has made sure to include terms like ‘we’ and ‘us’, just to strengthen his bond with the recipient. Let me admit, I did click on his link.
Here are a few more personalized email subject line examples
- Your weekly newsletter has arrived
- You don’t want to regret later. Try [our new service]
- Try making the subject line funny:
Adding humour to your subject line can really make it prominent among all those dry and dull emails we receive every day. It is likelier that the recipient of your email will open the mail if there is something exclusive about the subject line, such as a joke. However, humour is a tricky matter and unless you come up with something very catchy, it might not appeal to the masses. Nonetheless, if you are well aware of your audiences and your emails are targeted, a good joke can set things straight for you and you can earn big reputation points.
Here are some humorous subject lines:
- Do Gamers Dream of HTML5 Sheep?
- Please Touch Me! Enterprise Delight via Multitouch
- Include numbers in your subject line:
Numbers are known for their ability to convert complex problems into more understandable things and eventually trigger the recipients to open the message. They help in quantifying a message and make it more understandable for recipients because simple math is more logical. Whether it is percentage, a list or a monetary value, numbers can increase the chances of recipients opening your message.
Here are some examples of subject lines that include statistics:
- Learn how to grow your Facebook fan base by 400%
- 5 simple steps to getting more friends on Facebook
- How one business made $10,000 from marketing on Facebook
- PEOPLE HATE ALL CAPITAL LETTERS AND EXCLAMATION MARKS!!!
Trust me, this is the worst thing I would ever want to see in an email subject line, especially in business emails where the idea of business email format has to be upheld and kept really formal. Capital letters, marked by a dozen exclamation marks at the end, are highly informal and rarely do they attract recipient’s attention. They indicate that the sender is yelling, whereas your job should be to make your email easier to read, rather than creating anxiety. If you put your subject line like, “TIME FOR THE BIGGEST GRAND SALE EVER!!!” it creates less of excitement and more of a feeling in the recipient that all what the sender wants is attention. Instead of caps and exclamation marks, use dashes or colons to separate your thoughts.
If you still are unsure how to create amazing email subject line, trust BulkResponse email subject line services.